BRAND | AGENCY
Shelters of Saratoga | Palio
2009
ROLES
Identity
Color Palette
DETAILS
Safe and affordable housing for all
The Shelters of Saratoga (SOS) offers valuable homeless services for adults and youth through temporary shelter, mobile outreach, and affordable housing.
The brandmark alleviates the SOS's allusion to an urgent appeal for help with a doormat's welcoming and homely appeal. Colors are warm, compassionate, and sheltering.
