I’m a designer who dreams of science; my passions intermingle and stimulate ideas that are adaptive and inspirational. I’m fortunate that creativity comes naturally for I see opportunities for great design at the heart of everything we do – all around us.
My expertise is in branding and establishing the visual foundation for creative direction across various industries and media. Over the past decade, from philanthropic organizations to globally-recognized clients, I’ve managed and launched new innovations, revitalized aging brands, and gave life to original experiences.
In school, I was that student who did way more work than what was expected. I believe that the key to motivation and talent is deliberate and habitual practice. When I’m not baseline shifting my en dashes, you can find me watering my plants or running with my canines.
I’m constantly curious and always on the lookout for new challenges. Want to work together? I’d love to hear from you.
Spring 2006 – Present (10 years)
Supervised identity development, brand system implementation, web design, content development, design presentation, and brand consultation for clients from various industries including technology, financial, travel, healthcare, and philanthropy. Fostered emerging businesses and revitalized stagnant brands.
Fall 2007 – Fall 2015 (8 years)
Palio, Saratoga Springs, NY
Senior Brand Designer, Brand Designer, Junior Brand Designer
Directed the design and implementation of integrated brand experiences from strategy, visual identity, brand system, and guideline to all touchpoints including print, digital, and environmental spaces. Coordinated with agency teams, vendors, and clients to oversee marketing initiatives and ensure appropriate reach and consistency across all media channels. Operated remotely since 2013.
Spring 2007 – Fall 2007 (9 months)
Eric Mower and Associates, Albany, NY
Associate Art Director
Oversaw concept development and art direction for the largest marketing communications agency in NY, outside of Manhattan. Explored informed solutions to support communication objectives and directed project execution and production.
Rensselaer Polytechnic Institute, Troy, NY
Bachelor of Science in Electronic Media, Arts and Communication
Graduated 2006, Summa Cum Laude
SKILLS & INTERESTS
Designs: branding, identity, graphic, interactive, packaging, environmental
Proficiencies: project management, concept development, brand strategy, InDesign, Illustrator, Photoshop, English, Vietnamese
Ho.bbies: ho.rticulture, bonsai, culinary, interior, floral
Activities: running, swimming, hiking, landscaping
References available upon request